If you’ve seen business or marketing plan decks, chances are you’ve encountered the Flywheel concept first hand. Maybe you even use the term yourself. The flywheel is a great concept. If you can develop one, you’ve really got something. The challenge, in my experience, is getting it right. What is a flywheel? Like any good business term, this one originated elsewhere. It’s actual definition is: Aside from “momentum”, there’s not much to this definition that helps us understand the flywheel’s current usage in business. What we’re looking for is the term coined Jim Collins, author of Good to Great . Here’s a better explanation: Source: Best From the Brightest: Jim Collins's Flywheel (Inc.com) The relevant words are: “a self-reinforcing loop made up of a few key initiatives.” Emphasis on “few” (more on this below). To put it simply, a flywheel consists of different initiatives that feed one another. One feeds another, that feeds another, and eventually they lead back to the start....
Have you ever met someone who seems to have the an answer to everything? I have. I find a lot of people* are like this. Here’s how a typical conversation goes with one of these types *: The conversation starts with a question. Their answer, right or wrong, is presented with confidence. Not a problem. Test the waters by asking them something else. Do they confidently blurt out an answer? Ask them another question, this time about something they seemingly aren’t an expert of. If you get another assertive answer, no matter what the subject is or their experience with it, you might be dealing with the poster child of this blog post. Keep going and you’ll probably end up with two things: 1) a lot of dubious answers and 2) no unanswered questions. How can they know so much? Chances are they don’t. Chances are they don’t know when to say “I don’t know.” Knowledge is power! I think for whatever reason, people are encouraged to know things. That makes sense. But the side effect is...