Tom Klausing's blog

If you’ve seen business or marketing plan decks, chances are you’ve encountered the Flywheel concept first hand. Maybe you even use the term yourself. The flywheel is a great concept. If you can develop one, you’ve really got something. The challenge, in my experience, is getting it right. What is a flywheel? Like any good business term, this one originated elsewhere. It’s actual definition is: Aside from “momentum”, there’s not much to this definition that helps us understand the flywheel’s current usage in business. What we’re looking for is the term coined Jim Collins, author of Good to Great . Here’s a better explanation: Source: Best From the Brightest: Jim Collins's Flywheel (Inc.com)   The relevant words are: “a self-reinforcing loop made up of a few key initiatives.” Emphasis on “few” (more on this below). To put it simply, a flywheel consists of different initiatives that feed one another. One feeds another, that feeds another, and eventually they lead back to the start....

I had some digestive-health issues this year. Perhaps a culmination of issues from years past. This time it was scary. I’ll spare you the details.  I knew I needed to do something but had no idea what. It was severe, so I saw a doctor. He couldn’t offer me any conclusive answers, which was disappointing. Although I understand he did everything he could. Someday science will have all the answers. But not today. In the meantime, I’ve got two options: either make some changes or take some chances . I decided change was in order, and I did the only thing I knew for a fact is an effective preventative measure: diet and exercise.  What do I know Nothing. Not a thing about medicine. I’m not a doctor, or anything resembling one. I’ve never been mistaken for one. I just want you to know: this is not medical advice. In my career so far, I’ve spent nearly 15 years in the health and wellness industry doing marketing work for companies who provide alternative and natural health (read: ...